PRIVACY POLICY
Last Updated: November 30, 2024
1. INTRODUCTION
Welcome to Noble Pasion LLC ("Company," "we," "us," or "our"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.tequilanoblepasion.com (the "Site") and purchase our products.
By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
IMPORTANT: This Site is intended for users who are at least 21 years of age. We do not knowingly collect information from anyone under 21.
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
We collect information that you voluntarily provide to us when you:
Create an account
Place an order
Subscribe to our newsletter
Contact customer service
Participate in surveys or promotions
Interact with our Site
This information may include:
Contact Information: Name, email address, phone number, shipping address, billing address
Account Information: Username, password, purchase history, preferences
Payment Information: Credit card numbers, billing information (processed securely through third-party payment processors)
Age Verification Information: Date of birth, government-issued ID (for age verification purposes only)
Communication Information: Any information you provide when contacting us or providing feedback
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain information about your device and browsing activity:
Device Information: IP address, browser type, operating system, device identifiers
Usage Information: Pages viewed, time spent on pages, links clicked, referring website
Location Information: General geographic location based on IP address
Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
We may receive information about you from third parties, including:
Age Verification Services: Verification of your legal drinking age
Payment Processors: Transaction confirmation and fraud prevention
Marketing Partners: Demographic and interest information
Social Media Platforms: If you connect your social media accounts
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
3.1 Order Processing and Fulfillment
Process and fulfill your orders
Arrange shipping and delivery
Send order confirmations and updates
Handle returns and refunds
Provide customer support
3.2 Age Verification and Legal Compliance
Verify you are of legal drinking age (21+)
Comply with federal and state alcohol regulations
Maintain records as required by law
Prevent underage access to alcoholic beverages
3.3 Account Management
Create and manage your account
Authenticate your identity
Remember your preferences and settings
Provide personalized experiences
3.4 Marketing and Communications
Send promotional emails about new products, special offers, and events (with your consent)
Conduct surveys and gather feedback
Deliver targeted advertising
Analyze marketing campaign effectiveness
3.5 Site Improvement and Analytics
Understand how visitors use our Site
Improve Site functionality and user experience
Develop new products and services
Conduct data analysis and research
3.6 Security and Fraud Prevention
Detect and prevent fraud, abuse, and illegal activity
Protect the security of our Site and systems
Enforce our Terms and Conditions
Comply with legal obligations
4. LEGAL BASIS FOR PROCESSING (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information includes:
Consent: You have given clear consent for us to process your personal data for specific purposes
Contract: Processing is necessary to fulfill our contract with you (e.g., completing your order)
Legal Obligation: Processing is necessary to comply with legal requirements (e.g., age verification, tax records)
Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., fraud prevention, marketing)
5. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:
5.1 Service Providers
We share information with trusted third-party service providers who perform services on our behalf:
Shipping Carriers: UPS, FedEx, USPS for order delivery
Payment Processors: Secure payment processing companies
Age Verification Services: Third-party age verification providers
Email Service Providers: For sending newsletters and promotional emails
Cloud Storage Providers: For data hosting and storage
Analytics Providers: Google Analytics and similar services
Marketing Platforms: For advertising and marketing campaigns
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
5.2 Legal Requirements and Protection
We may disclose your information when required by law or to protect our rights:
In response to subpoenas, court orders, or legal processes
To comply with federal and state alcohol regulations
To regulatory authorities (TTB, state alcohol control boards)
To law enforcement agencies investigating illegal activity
To protect our rights, property, or safety
To prevent fraud or security threats
In connection with enforcement of our Terms and Conditions
5.3 Business Transfers
If Noble Pasion LLC is involved in a merger, acquisition, sale of assets, bankruptcy, or reorganization, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
5.4 With Your Consent
We may share your information with third parties when you give us explicit permission to do so.
6. COOKIES AND TRACKING TECHNOLOGIES
6.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our Site. They help us recognize you, remember your preferences, and improve your experience.
6.2 Types of Cookies We Use
Essential Cookies: Required for the Site to function properly (e.g., shopping cart, login authentication)
Performance Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)
Functional Cookies: Remember your preferences and settings
Targeting/Advertising Cookies: Deliver relevant advertisements based on your interests
6.3 Third-Party Cookies
We use third-party services that may set cookies on your device:
Google Analytics (website analytics)
Facebook Pixel (advertising)
Advertising networks and partners
6.4 Managing Cookies
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site.
To manage cookies:
Chrome: Settings > Privacy and Security > Cookies
Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and Website Data
Edge: Settings > Cookies and Site Permissions
You can also opt out of interest-based advertising at:
Digital Advertising Alliance: www.aboutads.info/choices
Network Advertising Initiative: www.networkadvertising.org/choices
7. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods:
Account Information: Retained while your account is active and for 3 years after account closure
Purchase Records: Retained for 7 years to comply with tax and regulatory requirements
Age Verification Records: Retained as required by state and federal alcohol regulations
Marketing Communications: Retained until you unsubscribe or request deletion
Website Analytics: Aggregated data retained indefinitely; individual data retained for 26 months
After the retention period expires, we will securely delete or anonymize your personal information.
8. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights regarding your personal information:
8.1 Access and Portability
Request a copy of the personal information we hold about you
Receive your information in a structured, commonly used format
8.2 Correction
Request correction of inaccurate or incomplete information
Update your account information at any time
8.3 Deletion
Request deletion of your personal information (subject to legal retention requirements)
Note: We may need to retain certain information for legal compliance
8.4 Opt-Out of Marketing
Unsubscribe from promotional emails by clicking "unsubscribe" in any marketing email
Opt out of targeted advertising through browser or platform settings
Contact us to opt out of phone or postal marketing
8.5 Object to Processing
Object to our use of your information for direct marketing
Object to processing based on legitimate interests
8.6 Restrict Processing
Request that we limit how we use your information in certain circumstances
8.7 Withdraw Consent
Withdraw consent at any time where processing is based on consent
Note: Withdrawal does not affect the lawfulness of processing before withdrawal
To exercise these rights, please contact us at:
Email: bryanolvera@tequilanoblepasion.com
Mail: Noble Pasion LLC, 494 North Orange Street, Riverside, CA 92501
We will respond to your request within 30 days.
9. CALIFORNIA PRIVACY RIGHTS (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
9.1 Right to Know
You have the right to request:
Categories of personal information we collect
Categories of sources from which information is collected
Business purpose for collecting information
Categories of third parties with whom we share information
Specific pieces of personal information we have collected about you
9.2 Right to Delete
You have the right to request deletion of your personal information, subject to certain exceptions.
9.3 Right to Opt-Out of Sale
We do not sell your personal information. However, if our practices change, we will update this Privacy Policy and provide an opt-out mechanism.
9.4 Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights.
9.5 Shine the Light Law
California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.
To submit a CCPA request:
Email: bryanolvera@tequilanoblepasion.com
Phone: 213-401-5063
We may require verification of your identity before processing your request.
10. EUROPEAN PRIVACY RIGHTS (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent
Right to lodge a complaint with a supervisory authority
To exercise your GDPR rights, contact us at:
Email: bryanolvera@tequilanoblepasion.com
11. DATA SECURITY
We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
11.1 Security Measures
Encryption: We use SSL/TLS encryption to protect data transmission
Secure Payment Processing: Payment information is processed by PCI-DSS compliant third-party processors
Access Controls: Limited employee access to personal information on a need-to-know basis
Regular Security Audits: Periodic review of security practices and systems
Secure Data Storage: Information stored on secure servers with firewalls and access restrictions
11.2 Limitations
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
11.3 Your Responsibility
You are responsible for:
Maintaining the confidentiality of your account password
Restricting access to your computer and device
Logging out after using the Site on shared devices
Notifying us immediately of any unauthorized account access
12. CHILDREN'S PRIVACY
Our Site is intended for users who are at least 21 years of age. We do not knowingly collect personal information from anyone under 21.
If you are a parent or guardian and believe your child under 21 has provided us with personal information, please contact us immediately at bryanolvera@tequilanoblepasion.com. We will take steps to delete such information from our systems.
13. INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ.
If you are located in the EEA, we ensure appropriate safeguards are in place for international transfers, including:
Standard Contractual Clauses approved by the European Commission
Privacy Shield certification (where applicable)
Other legally approved transfer mechanisms
By using our Site, you consent to the transfer of your information to the United States and other countries where we operate.
14. THIRD-PARTY WEBSITES
Our Site may contain links to third-party websites, including social media platforms, payment processors, and partner sites. This Privacy Policy does not apply to those third-party websites.
We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
Third-party services we use include:
Payment processors (Stripe, PayPal, Square)
Social media platforms (Facebook, Instagram, Twitter)
Shipping carriers (UPS, FedEx, USPS)
Analytics providers (Google Analytics)
15. EMAIL MARKETING AND COMMUNICATIONS
15.1 Marketing Emails
With your consent, we may send you promotional emails about:
New products and flavors
Special offers and discounts
Events and tastings
Company news and updates
15.2 Transactional Emails
We will send you transactional emails related to your account and orders, including:
Order confirmations
Shipping notifications
Password resets
Customer service responses
You cannot opt out of transactional emails, as they are necessary for the operation of your account.
15.3 Unsubscribing
To unsubscribe from marketing emails:
Click the "unsubscribe" link in any marketing email
Log into your account and update email preferences
Contact us at bryanolvera@tequilanoblepasion.com
We will process your request within 10 business days.
16. DO NOT TRACK SIGNALS
Some browsers have "Do Not Track" (DNT) features. Currently, there is no industry standard for responding to DNT signals. Our Site does not respond to DNT browser signals at this time.
17. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy at any time. When we make changes, we will:
Update the "Last Updated" date at the top of this page
Notify you by email if you have an account
Post a prominent notice on our Site
For material changes, obtain your consent where required by law
Your continued use of the Site after changes become effective constitutes acceptance of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
18. CONTACT INFORMATION
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Noble Pasion LLC
Mailing Address:
494 North Orange Street
Riverside, California 92501
Email:
bryanolvera@tequilanoblepasion.com
Phone:
213-401-5063
19. DISPUTE RESOLUTION
Any disputes arising from this Privacy Policy shall be resolved in accordance with the dispute resolution provisions in our Terms and Conditions, including binding arbitration in Riverside, California.
20. REGULATORY COMPLIANCE
We comply with all applicable privacy laws and regulations, including:
California Consumer Privacy Act (CCPA)
General Data Protection Regulation (GDPR)
CAN-SPAM Act
Telephone Consumer Protection Act (TCPA)
Federal and state alcohol beverage control regulations
BY USING OUR SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO ITS TERMS.
YOU MUST BE 21 YEARS OR OLDER TO ACCESS THIS SITE.
PLEASE DRINK RESPONSIBLY.
Last Updated: November 30, 2024